<div adspaceid=”zdsdfeaSDAFgraw8w2a” walletaddress=”1wauiAWEFeW839Fwo3ifhn” width=”728″ height=”90″>
//broadcast information about this ad space
//poll an open network for bids on this ad space
//if i find a bid that i like, show the ad
The network would naturally be controlled by a system of bots that would bid for space on certain locations. If publishers had bad traffic or were trying to get more bitcoins for their traffic than what it is worth by unethical means, then the bots would be able to “learn” about this and not bid for that space. Also, the publishers would “learn” about the advertisers and choose to not accept their bids if something unwanted is happening such as attempted double spends. It might be challenging for the advertisers to acquire good traffic, but the network would know what the best traffic is because of the laws of supply & demand. Traffic would be tagged with ID’s so an advertiser can monitor the traffic from a certain source and see if it results in purchases. If that traffic results in purchases, they would raise their bids for traffic with those characteristics. If the traffic does not result in purchases or is from an unwanted region, then they would lower or remove their bids for that traffic. The advertiser nodes would have a live wallet that sends payments for traffic in real-time.
This could cut out the expenses associated with some of the advertising/publishing networks. Sometimes the advertising/publishing companies get over 50% of the revenue from advertising space. An open solution like this would return billions in revenues back to the smaller companies. Most of this revenue is currently going to the large corporations.